:root{
  --cream:#faf6f1; --sand:#efe6db; --stone:#d9ccbd; --ink:#2b2622; --muted:#7d7168;
  --rose:#e8a0ac; --rose-deep:#c9737f; --white:#fff;
  --serif:"Instrument Serif",Georgia,serif; --sans:"Inter",system-ui,-apple-system,sans-serif;
  --radius:22px; --wrap:1080px;
}
*{box-sizing:border-box}
html{scroll-behavior:smooth}
body{margin:0;background:var(--cream);color:var(--ink);font:17px/1.6 var(--sans);-webkit-font-smoothing:antialiased}
img{max-width:100%;display:block}
a{color:inherit}
.wrap{max-width:var(--wrap);margin:0 auto;padding:0 20px}
section{padding:72px 0}
h1,h2,h3{font-weight:400;line-height:1.1;margin:0 0 16px}
h1{font-family:var(--serif);font-size:clamp(44px,9vw,84px);letter-spacing:-.01em}
h2{font-family:var(--serif);font-size:clamp(34px,6vw,52px)}
h3{font-family:var(--sans);font-weight:600;font-size:18px;margin-bottom:6px}
em{font-style:italic;color:var(--rose-deep)}
.eyebrow{font-size:13px;letter-spacing:.14em;text-transform:uppercase;color:var(--muted);margin-bottom:14px}
.lead{font-size:19px;color:var(--muted);max-width:560px}
.btn{display:inline-block;background:var(--ink);color:var(--cream);text-decoration:none;padding:17px 30px;border-radius:999px;font-weight:600;font-size:16px;transition:transform .15s,background .15s}
.btn:hover{background:var(--rose-deep);transform:translateY(-1px)}
.btn-note{font-size:14px;color:var(--muted);margin-top:12px}
.sand{background:var(--sand)}

/* nav */
nav{position:sticky;top:0;z-index:10;background:rgba(250,246,241,.9);backdrop-filter:blur(10px);border-bottom:1px solid var(--sand)}
nav .wrap{display:flex;align-items:center;justify-content:space-between;height:62px}
.logo{font-family:var(--serif);font-size:24px;text-decoration:none}
nav .btn{padding:10px 18px;font-size:14px}

/* hero */
.hero{padding:40px 0 64px}
.hero .wrap{display:grid;gap:36px;align-items:center}
.hero-img{aspect-ratio:4/5;border-radius:var(--radius);overflow:hidden;background:var(--stone)}
.hero-img img{width:100%;height:100%;object-fit:cover}
@media(min-width:860px){.hero .wrap{grid-template-columns:1.1fr .9fr}.hero{padding:72px 0 96px}}

/* placeholder images */
.ph{display:flex;align-items:center;justify-content:center;text-align:center;padding:20px;color:var(--muted);font-size:14px;background:repeating-linear-gradient(45deg,var(--sand),var(--sand) 12px,var(--stone) 12px,var(--stone) 13px);width:100%;height:100%}

/* about */
.about .wrap{display:grid;gap:36px;align-items:center}
.about-img{aspect-ratio:1;border-radius:var(--radius);overflow:hidden}
.numbers{display:flex;gap:28px;margin-top:24px}
.numbers b{display:block;font-family:var(--serif);font-size:42px;font-weight:400;line-height:1}
.numbers span{font-size:14px;color:var(--muted)}
@media(min-width:860px){.about .wrap{grid-template-columns:.9fr 1.1fr}}

/* cards */
.grid{display:grid;gap:16px;margin-top:36px}
@media(min-width:700px){.grid-2{grid-template-columns:1fr 1fr}.grid-3{grid-template-columns:repeat(3,1fr)}}
.card{background:var(--white);border-radius:var(--radius);padding:26px}
.sand .card{background:var(--cream)}
.card p{margin:0;color:var(--muted)}
.card .ic{font-size:22px;margin-bottom:10px}

/* steps */
.steps{list-style:none;padding:0;margin:36px 0 0;counter-reset:s;display:grid;gap:14px}
.steps li{counter-increment:s;display:grid;grid-template-columns:52px 1fr;gap:14px;background:var(--white);border-radius:var(--radius);padding:22px}
.steps li::before{content:counter(s);font-family:var(--serif);font-size:40px;line-height:1;color:var(--rose-deep)}
.steps p{margin:0;color:var(--muted)}

/* results */
.results{display:grid;gap:16px;margin-top:36px}
@media(min-width:700px){.results{grid-template-columns:repeat(3,1fr)}}
.result{border-radius:var(--radius);overflow:hidden;aspect-ratio:4/5}
.disclaimer{font-size:14px;color:var(--muted);margin-top:18px}

/* quotes */
blockquote{margin:0;background:var(--white);border-radius:var(--radius);padding:28px;font-family:var(--serif);font-size:24px;line-height:1.3}
blockquote cite{display:block;margin-top:14px;font:14px var(--sans);color:var(--muted);font-style:normal}

/* faq */
details{border-bottom:1px solid var(--stone);padding:20px 0}
summary{cursor:pointer;font-weight:600;list-style:none;display:flex;justify-content:space-between;gap:16px}
summary::after{content:"+";font-size:22px;line-height:1;color:var(--rose-deep)}
details[open] summary::after{content:"–"}
details p{color:var(--muted);margin:12px 0 0}
.faq{max-width:760px}

/* cta */
.cta{text-align:center;background:var(--ink);color:var(--cream);border-radius:32px;margin:0 16px;padding:72px 24px}
.cta .lead{color:var(--stone);margin:0 auto 28px}
.cta .btn{background:var(--rose);color:var(--ink)}
.cta .btn:hover{background:var(--cream)}

/* footer */
footer{padding:48px 0;font-size:14px;color:var(--muted)}
footer .wrap{display:flex;flex-wrap:wrap;gap:12px 24px;justify-content:space-between}
footer a{text-decoration:none}
footer a:hover{color:var(--ink)}

/* simple pages */
.page{padding:56px 0 80px}
.page .wrap{max-width:720px}
.page h2{font-size:32px;margin-top:40px}
.todo{background:#fff3c4;padding:2px 6px;border-radius:6px}

/* 12-week phases */
.phase .weeks{font-family:var(--serif);font-size:30px;color:var(--rose-deep);line-height:1;margin-bottom:14px}
.sand .result .ph{background:repeating-linear-gradient(45deg,var(--cream),var(--cream) 12px,var(--stone) 12px,var(--stone) 13px)}

/* hero before/after */
.hero-ba{display:grid;grid-template-columns:1fr 1fr;gap:10px}
.hero-ba figure{margin:0;position:relative;aspect-ratio:3/4;border-radius:var(--radius);overflow:hidden;background:var(--stone)}
.hero-ba img{width:100%;height:100%;object-fit:cover}
.hero-ba figcaption{position:absolute;left:10px;bottom:10px;background:rgba(250,246,241,.92);padding:6px 12px;border-radius:999px;font-size:13px;font-weight:600}
.hero-ba figure:last-child figcaption{background:var(--rose);color:var(--ink)}

/* client before/after pairs */
.results{grid-template-columns:1fr}
@media(min-width:700px){.results{grid-template-columns:1fr 1fr;gap:28px}}
.ba{display:grid;grid-template-columns:1fr 1fr;gap:8px}
.ba figure{margin:0;position:relative;aspect-ratio:3/4;border-radius:16px;overflow:hidden;background:var(--stone)}
.ba img{width:100%;height:100%;object-fit:cover}
.ba figcaption{position:absolute;left:8px;bottom:8px;background:rgba(250,246,241,.92);padding:5px 11px;border-radius:999px;font-size:12px;font-weight:600}
.ba figure:last-child figcaption{background:var(--rose);color:var(--ink)}

/* free guide */
#guide{padding-top:56px;padding-bottom:24px}
.guide{background:var(--sand);border-radius:32px;padding:48px 24px;max-width:calc(var(--wrap) - 32px);margin:0 16px}
@media(min-width:1112px){.guide{margin:0 auto}}
@media(min-width:700px){.guide{padding:56px}}
.btn-row{display:flex;flex-wrap:wrap;gap:12px;align-items:center}
.cta .btn-row{justify-content:center}
.btn-ghost{background:transparent;color:var(--ink);box-shadow:inset 0 0 0 1.5px var(--ink)}
.btn-ghost:hover{background:var(--ink);color:var(--cream)}
.cta .btn-ghost{background:transparent;color:var(--cream);box-shadow:inset 0 0 0 1.5px var(--cream)}
.cta .btn-ghost:hover{background:var(--cream);color:var(--ink)}
.legal h1{margin-bottom:20px}
.legal p{margin-top:12px}
.legal ul{margin:12px 0 0 22px}
.legal li{margin-top:6px}
.legal .updated{margin-top:40px;font-size:14px;color:var(--muted)}
#stories blockquote{font-size:21px}